Ur SL and Troka Abentura SL, sums that multiply
Troka Abentura has been working directly on active tourism activities and adventure sports in the Basque country for the last 20 years. We can consider ourselves as one of the landmark companies in the sector. Over the years, and currently, we are working on proposals and adventure programs for schools, for families, multi-adventure activities for groups of friends, … a wide range of activities and experiences enjoyed by thousands of people who visit the Basque Country and decide to participate in our activities.
Like seasoned adventurers, a few years ago now, we started a new journey, thinking, reflecting, we saw ourselves prepared and took the decision to start working methodologies and proposals aimed at company events, activities for companies and experiences for companies. New challenges, new energies, new methods, new ideas, we were looking for innovation in the products and services. All of this has been one of our key or principal lines of work over the last few years.
On this path, like in the mountains, we came across people who followed the path up to the summit. We began talking, sharing experiences and exchanging anecdotes. We realised we were not alone, that there are others that work in the same way, that have similar experiences, sharing the same point of view, a way of portraying our country to those that visit, similar methods of working, a shared understanding of the region, of living the active tourism sector – natural tourism.
Like in many relationships between people, there is always a starting point, a ‘spark’ that turns into something that starts to shine. There is always a moment when, in a more or less human way, between two companies the ‘and why not?’, ‘shall we give it a go?’, ‘does it really work?’ happens.
And this is where we are at, where active tourism companies with experience like UR and TROKA have taken the step to jointly analyse their strategy looking at MICE tourism, tourism for companies, events and incentives.
After more than a year of reflecting, meetings, analysis, gatherings, trials, teamwork, strategy development, comparisons, brainstorming … a lot of work that often takes time to shape into something defined, we are finally there and we are ‘on fire’.
What is emerging is an entity which is the multiplication of services from both companies, but not only that, it’s not only services but also ideas, methodologies, new proposals. They are spaces and places for events, they are contacts with companies, with receptive agencies, hotels, venues and with other companies in active tourism.
Two companies once seen as competitors in this sector are now working together. We have created a work dynamic that shapes us as a human group pulling in the same direction, looking for new experiences and activities for companies in a growing MICE tourism sector in the Basque Country.
As two companies coming together, having validated each other’s work, we recognise that by combining our resources and possibilities we will reach places previously impossible to get to. Moving on from seeing ourselves say ‘not possible’ to being empowered to say ‘Yes (Bai)’. We achieve the positive factor needed by the sector and take on the challenge of working to reach it, to put a ‘yes’, a ‘BAI’, as part of our dynamic and in our projects.
And speaking of challenges, these are the ones we set out to deal with as a new entity and using the same words, how we present ourselves to the pubic.
Provide an Active Tourism product related to culture and Basque sports, aimed at the MICE segment, with a referential trademark.
Place the MICE product offered by Basque Country’s very own businesses at the forefront of potential companies that come to carry out activities in the region; offer local people to show the best from here.
Create a line of important collaboration to best position the MICE products with collaborators, products and local services. We also think about the entire sector and its wider context.
Create a working team centred on market research and innovation that permits us to develop new activities aimed at the MICE segment.
Initiate tools for the marketing plan designed during the analysis phase (brand, web, social networks, catalogues, etc.). Together, be able to get to places where alone was previously impossible.
All of this from an area of active tourism and nature tourism, which in the end forms the backbone of our proposals and dynamics.
An adventure that counts on the support of institutions like the Diputacion Foral de Bizkaia (the Bizkaia County Council) through the Elkarlanean programme, that serves to set deadlines, design the dynamic and strategy. Support that is also perceived from other public institutions and private companies that day after day encourages us to continue adding, to continue multiplying.
This is also good news for activities offered for companies in Bilbao, Gasteiz, Donostia, Urdaibai, Lea, Artibai, Uribe, Getxo, Enkarterri, Bizkaia, Gipuzkoa, Araba, Rioja, Alaves, in a nutshell, all the destinations in the Basque region.
It provides good opportunities as well for collaboration for the multiple spectacular places that exist in our country and that can offer accommodation to these types of events, meeting centres, museums, hotels, restaurants, local landmarks, wine cellars, cider estates, Txakoli wine cellars and all those that we slowly want to begin working with and building attractive proposals for MICE tourism, interesting for all of us.
Finally, we’d like to give thanks that to all our staff, from both companies, for the effort they are putting into the development of this initiative. And to the directive teams in facilitating in the collaboration, honestly, this makes things much easier.
We continue working and are sure we will meet each other on the way, BAI noski! (Of course!)
The MICE sector seems to grow year after year. We, as the companies committed to this niche market try to develop proposals that, while being original, serve to complete the objectives established in each one of the events that we organise or take part in.
On the other hand, our clients look for experiences, unique and unparalleled sensations. This means that, as providers of this type of experience, we must always be one step ahead, thinking, developing and giving form to new proposals adapted to the taste and needs of each client.
The ‘Basque trilogy’, is in part, outcome of this effort and in part, the result of the passion we feel for our tradition and culture. On many occasions looking back is eye opening and the outcomes always equally unexpected and surprising.
This is how the proposal came into existence; consisting of three different experiences that are rooted in the traditions of our ancestors and in the work and labour that they carried out in the field and at sea.
With time and modernisation much of the processes were discontinued. Some fell by the wayside, others have lasted until now and become challenges initiated amongst ’baserritarras’ or farmers, on many occasions, be means of betting. Cutting logs with axes, dragging and lifting weights, collecting corn cobs, tilling a field or rowing a ’trainera’or fishing boat tasks; no longer associated with farmers and fishermen. Now, they have been converted into expressions of a culture and a tradition reflected in the different forms of Basque rural sports or Herri Kirolak as they are known in the Basque Country.
From here on, at Troka Abentura, we have managed to give form to the proposals that bring participants closer to our culture and at the same time puts them in the shoes of a ‘baserritarra’(farmer) or a rower from long ago.
The first experience to which we titled Herri Kirolak Exhibición is exactly about that, an exhibition of the most representative types of Basque Rural Sports, stone lifting, wood chopping, Basque pelota (handball), cesta punta (basket tip pelota) amongst others. For this purpose and led by professional sportspersons; the participants discover the origins of the different sports disciplines, their principal characteristics and particularities so that later on they can be witnesses to a live demonstration of a few of them.
The second proposal of this trilogy we have called ‘Herri Kirolak Participation’. It’s an experience based on the work carried out by baserritarras (farmers) in the fields consisting of different challenges whereby participants must compete in teams to see who can get the most points. Hay bale lifting, weight or stone dragging, tug-of-war or the cob gathering race are some of the challenges that we propose in this activity. An experience that tests the muscles, intelligence and coordination of each team.
The third activity that we propose, and not less interesting, is named Traineras (rowers) and will submerge the participants in the waters of the Cantabrian sea. Once converted into rowers they need to follow the orders of the skipper (an experienced rower) and all row a fishing boat to follow a marked-out course in the least possible time. Team work, coordination, collaboration and effort always carried out in a fun way.
We adapt to your needs
In Troka Abentura we contemplate these experiences not as monolithic and closed activities. We aim for our proposals can be adapted to the needs and objectives of those agencies and organisations that put their trust in us.
For example, there are agencies that want to combine the three activities into one or simply only two of them. We also have requests from companies or agencies that prefer not to commute to our activity base and prefer that we move the chosen activity to another location. Provided it is possible, at Troka Abentura we will do it.
Ask us for information and step into our culture in a fun and original way!
The MICE industry is growing. More and more national and international companies and agencies wish to organise company events.
For events agencies, innovation and originality are key, in order to offer different activities and experiences to their clients. Organisations, as well as people that will participate to the events, should end up satisfied and planned targets should be met.
Here at Troka Abentura, we’ve dedicated ourselves to active adventure tourism for 20 years, working with a large scope of clients. We’ve gained a wide experience of the MICE industry, and many agencies trust our professionalism one year after another to organise a company event full of experiences and emotions.
Original company experiences in natural environments
We create original company experiences in natural environments. Our activity platform is located in an exceptional environment. It benefits from more than 2000 square metres of outdoor space, next to the Gorliz and Plentzia beach, 25 kilometres away from Bilbao.
On top of that, we love our culture and traditions and think that they can inspire a lot of fun, exciting and original propositions, connected to our history, which brings extra value to each experience.
One of our innovative proposals is named ‘the Basque trilogy’. It consists in three experiences, deeply rooted into our culture, which are acclaimed by the agencies and companies with which we usually collaborate.
The first of them is called ‘Herri Kirolak Exhibition’. This experience offers the discovery of the main rural sports performed in the Basque Country. During them, professional athletes will explain the origin of those sports, the equipment used and the main characteristics, ending by an exhibition.
This way, participants will be able to discover sports such as stone raising, wood chopping, pelota mano, pala, or cesta punta.
The second experience from the ‘Basque trilogy’ is called ‘Basque Rural Sports Participation’. This fun and dynamic activity, just like the first one, is intimately connected to the traditions from Basque Country. In it, we have adapted and converted in challenges different Basque rural sports. This activity is ideal for groups which want to work on group dynamics, team building and leadership.
During Basque Rural Sports Participation, the different teams will compete to obtain more points by playing different Basque rural sports. Soka tira (tug-of-war), raising a straw bale, ‘stone’ dragging, or corn-cob race are among the different challenges that participants will have to overcome.
Last, but not least, the third experience from the ‘Basque trilogy’ is the ‘Traineras’ (row boats) activity. Traineras are typical row boats from the Cantabrian coast, that used to be for fishing but are now involved into regattas.
This is for sure one of our most popular activities, very connected to the Basque tradition and culture. Various teams, various row boats, people serving as captain and participants experiencing by themselves how it feels to row in a trainera. They will traverse places such as Plentzia, Barrika, Getxo, Bilbao … competing against each other. A great experience based on team work.
This Basque trilogy can’t be complete without the possibility to enjoy some pintxos (Basque tapas) as well as wine and txakoli (Basque white wine), which are an essential part of the Basque gastronomy.
Original company experiences in urban environments
Troka Abentura designs original company experiences in urban environments as well. Traditions and technology go hand in hand on these, combining in the same activity culture, history and technology.
Discovery, a destination through the iPad is an activity for companies designed to take place in an urban environment, enabling us to discover the culture, history, gastronomy and particularities of cities such as Bilbao, San Sebastian or Vitoria.
Through challenges, questions and riddles, the different teams will get to know the experienced destination. The whole activity is moderated thanks to an iPad, carried by each team.
With the Ginkana Cuadrilla iPad, we discover how it feels to be a Basque ‘cuadrilla’ (typical large group of friends) in the streets of Bilbao, San Sebastian, Vitoria or any other Basque city, while learning about the culture and traditions of the place through fun challenges.
Each group will take with itself an iPad and a basket with diverse goods, which will help to overcome the challenges. This very fun team-building experience is adaptable to any environment.
When organising an event, it is important to count with ideas, activities and experiences we can use to build the event that the company is looking for. We need to adapt the offer to this specific project, looking for customisation and exclusivity. That’s why more propositions to build events are available in our MICE section. If you wish to organise an original company event, please make sure to contact us. Tell us about your idea, and we’ll convert it into reality.
In 2019, Troka Abentura turns 20 years old as an active tourism and adventure company. 20 years learning and perfecting our activities and experiences, with the objective to offer companies and agencies a wide panel of interesting and thrilling MICE possibilities, always with adrenaline and fun.
Yesterday seems to be the day when two adventure sports lovers made their dream a reality. On the 1st of July, 1999, Troka Abentura was born, as a company dedicated to Active Tourism and Adventure Sports.
For two decades, we have grown and adapted to the market. At the beginning, we mostly worked with schools, offering summer stays, study trips and various multi-adventure programs. We soon diversified our offer and proposed it to groups, families and organisations. During those years, many people trusted us and shared moments full of illusions, adventure, diversion and adrenaline.
Wanting to keep innovating and because we were asked by various clients, we started with corporate events. Soon the MICE market showed as a major activity for Troka Abentura. Now, we create experiences and activities for companies, meetings and events. We work hand in hand with Incoming Agencies, with Conferences Organisers, with Marketing companies, directly with companies… We develop team building dynamics, Incentives and Corporate Social Responsibility actions, being able to adapt our offer to the different needs from our clients.
Nearly 20 years of experience place us as a referent business in the Basque Country for the MICE market and adventure and active tourism. Troka Abentura is a guarantee for professionalism and a sure bet for making your corporate event a success.
The Berroja Winery elaborates txakoli, a typical Basque white wine, in the heart of the Urdaibai Nature Reserve, near cities such has Durango, Gernika, Lekeitio and Bilbao. The Urdaibai Nature Reserve is an incredibly beautiful natural space, declared Biosphere Reserve by the UNESCO in 1984.
The winery’s modern settings offer an adequate space for the celebration of corporate events. A modular room, adapting to the number of participants and type of event, WIFI, projector and media equipment easing the organisation of talks, presentations and workshops and a modern kitchen with a big grill stand out among the available equipment.
The vineyard and around is the perfect space to organise company activities, such as games and challenges.
Have a look at this video from one of the corporate events organised at the Berroja Winery to get a clear idea.