Bilbao, Destination MICE
Bilbao, Destination MICE
Bilbao as a city has changed a lot, recently, for those who have always known it. This city, established more than 700 years ago has undergone an important transformation since the mid ’80s of the previous century up until today.
The so-called industrial transformation brought with it unemployment and social instability, it also showed the inhabitants of Bilbao a possible new future. What was previously an industrial city is today a city of services and each day, more and more focused on tourism. Green and leisure spaces have begun to occupy what were once industrial units and empty spaces.
The river of Bilbao is beginning to set itself up as another one of these spaces for activities, leisure and amusement. In this way, this mid-sized city situated along the shores of the Cantabrian Sea, has transformed into a beautiful and dynamic city that has turned out to be attractive for those people that come from other parts of the world and come to get to know us.
National and Foreign Tourism
Today, Bilbao is a valued tourist destination for those that come from the rest of Spain as much as those that come from other countries. One only needs to stroll through Casco Viejo (the Old Town) or around the vicinity of the Guggenheim Museum to realize that each day there are more and more tourists that visit.
Bilbao is a safe city, friendly and offers a wide variety of gastronomy, culture and entertainment, added to which is a modern and easily accessible public transport network.
Furthermore, Bilbao is not only a city, it is also coastal with the public transport system such as the metro or buses connecting large numbers of surrounding coastal municipalities to the Bizkaian capital, such as Portugalete, Santurtzi, Getxo, Plentzia or Gorliz amongst others.
Likewise, Bilbao is a metropolis that is increasingly attractive as a MICE destination. The number of meetings, congresses and events of a national and international nature, framed out in this sector and held in the city, grows year after year. Aware of this opportunity, businesses and institutions come up with, and present, joint strategies to respond to the needs of the sector.
As in the Bilbao Convention Bureau, a department affiliated to the City Council of Bilbao made up of companies, agencies and different city entities that count on the necessary infrastructure to promote and host congresses and conventions.
A Well-Connected City
Bilbao is a well-connected city that has an international airport and a public transport system of the same standard as any other top-ranking European city.
The Bilbao Airport is situated 12 kilometres from the centre of the city and can be reached easily by taxi or bus.
On the other hand, Bilbao, as of 2020, will be able to count on an intermodal bus station that will be connected to trains, the tram and the metro.
The metro is the mode of transport most widely used by the inhabitants of Bilbao. The metro quickly and efficiently connects the different neighbourhoods of the city to the adjoining municipalities of Bilbao, even reaching the coastal villages, offering direct access to the beaches on the coastline without needing to use your car.
Bilbao also relies on a well-established hotel accommodation offer. There are close to 74 hotels that make available a total of 4000 rooms to visitors.
Gastronomy, Culture and Leisure
Gastronomy is another important sector that the city counts on. As Basques, we love to eat, and we love to eat well! That’s why it is not unheard of that large numbers of restaurants offer an interesting mixed cuisine that combines the flavours and traditional preparations with a more modern cuisine, full of surprises. In fact, there are six restaurants in Bilbao that, today, can count on having Michelin stars.
Bilbao is also a city where cultural and leisure activities abound. The Guggenheim Museum is an icon par-excellence, but with its interesting exhibitions, The Bilbao Fine Art Museum is not left far behind, neither the Itsasmuseum (Maritime Museum). Its theatres such as the Arriaga or Campos Theatre, its event and conference halls for conferences and concerts such as the Euskalduna and endless alternative options spread out in different places across the city.
Activities and Experiences on Offer to Companies in Bilbao
Troka Abentura organize different activities and experiences for companies in the Bilbao area. Unique and entertaining proposals and closely tied to our culture and traditions are highly valued by companies entrusted to organize conferences, meetings and other corporate events in our city and the surrounding areas.
For example, we organize different team working dynamics such as ’Team Building Land Challenges’ or ’Herri Kirolak-Participation’ (Basque Rural Sports). Not forgetting the ‘Gymkhana Cuadrilla (Team) iPad’, one of the many experiences that is, of late, in high demand.
Furthermore, if what you enjoy is to celebrate company events in an incredibly natural environment, Troka Abentura bases its activities close to Bilbao, alongside the beach of Gorliz. Aquatic Gymkhanas, Canoe and BigSUP routes, coasteering activity sessions, … all that you can imagine and more.
If you need more information about our proposals for companies, simply visit our MICE section.
We await you at Troka Abentura!